Vision & Mission
A world in which all people live a healthy lifestyle.
Our mission is to educate people on the remarkable benefits of a natural plant and animal-based diet and inspire individuals to live a healthy lifestyle.
Santa Barbara Medical Research Foundation was founded.
The Santa Barbara Medical Research Foundation became a nonprofit (501 (c) (3)) organization for public education.
The Santa Barbara Medical Research Foundation was renamed the Weston A. Price Memorial Foundation.
Dr. Weston A Price
Weston A. Price, DDS, was a dentist practicing in Cleveland, Ohio, in the early 1900s. Noting an increase in dental caries (cavities), he became determined to find the causes of the tooth decay and physical degeneration he observed in his dental practice.
Francis M. Pottenger, Jr., MD, dedicated his professional life to understanding the role of nutrition in the prevention of chronic illnesses and physical degeneration. Dr. Pottenger’s studies consistently demonstrated the direct relationship between a healthy diet and vital living.