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Reclaiming the Heart and Soul of Organics

organic sustainable local food market locavore movement biological diversity agriculture labeling retail vegetables produce soy corporations Whole Foods Wild Oats Sir Albert Howard Rodale

By John Ikerd, PhD [Prepared for presentation at The Organic Summit, Boulder, Colorado, sponsored by New Hope Natural Media and the Organic Farming Research Foundation, June 25-27, 2008.] Local has replaced organic as the most dynamic sector of the retail food market. Sales of local foods grew from $4 billion in 2002 to $5 billion in 2007 and are projected to reach $11 billion by 2011.[1] Organic food sales are still larger, approaching $20 billion, but organic food sales seem to be slowing while sales of local foods are accelerating. For many people, local has become the new organic. In fact...

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