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When all of the costs are counted, we simply cannot afford the high costs of cheap food. As agribusiness farmers destroy the natural productivity of the land, they are destroying the ability of the earth to support life. We are destroying the future of humanity to make agriculture more "efficient." The human costs of cheap food have been undeniably tremendous, but since they couldn't be measured in dollars and cents, they have gone uncounted. Quick food has lured us into choosing diets deficient in nearly everything except calories, supporting practices deceptive in every aspect from advertising to flavoring, and systems that degrade nearly everyone and everything involved. The true costs of quick food must include the costs of poor health, lost dignity in work, degraded landscapes, and ethical and moral decay in business matters.